It quickly became an unofficial part of the Saints brand. Presumably the song was released around the mid point in the season when the Saints were 5-3

Back in 1983, two New Orleans musicians, Carlo Nuccio and Steve Monistere conspired to make a Saints‘ rally song based around a chant they heard a local high school marching band doing, “Who dat? Who dat? Who dat say they gonna beat dem saints.

Of general note is the song’s reference to the people of New Orleans as Who Dats, which may have been slow to catch on, but has finally become an all encompassing reality at home and everywhere there are fans of the Saints and the city. Also, for you legal scholars, in light of the NFL’s recent and seemingly futile attempt to claim the term Who Dat ? on merchandise as their own, I refer your gaze to the label of this record, which shows a trademark symbol dated 1983, 1987 under the WHO DAT? logo. Dem pro-football bigwigs are about 30 years too late!

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